Why should your business have a website?
The importance of the website
There is a lot of ambiguity about this, but really why should (your company or your organization or your business) be on the Internet?
Many people think that the only reason to have a website is to sell a good or service.
This alone is, in fact, largely untrue.
We will review many general reasons for using websites and ways to benefit from them in business, which make it important for you to have a website, and one or more of these reasons and methods can be applied to your business, and justify the reason for your need for a website.
* The website can deliver your message and millions of people see it, and millions of people from all over the world can have access to the Internet and to your site, whatever your type of business. You cannot neglect these people. In order to show them that you are interested in serving them through your work, you need to be on the Internet.
* Your competitors in your business can be there as well, and this is therefore your opportunity to see your business and expand your customer base, and to display your advertising message to degrees that traditional advertising methods cannot reach.
* The ability of the website to improve your image Even the smallest business can have a “presence on the Internet” and can compete directly with large organizations for the same type of business. You have to take advantage of this and give a better picture of your business through the site so that it is more exciting and better informed even from the larger organizations of yours.
* Your ability to increase productivity, as anyone who answers telephone inquiries can tell you that their time is wasted in answering the same questions that are repeated over and over. If you put the answers to these frequently repeated questions on your site, then that means saving your workers’ time, and not dealing with these routine questions. This means saving you time to develop and grow your business.
Having the correct answers on your site reduces the waste of your time with customers, and those who deal with you from them are aware of the details in advance before they contact you. This saves staff time, advertising expenses, and more.